Kiwi โ children's and baby clothing, in the Mega Or mall (HaBanai 6). A relatively small category in the city โ an opportunity for new businesses looking for a niche with steady demand.
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Children's and baby shops play a role that goes far beyond selling clothes โ they're a place where new parents also get practical advice, like which gear is really needed in the first few months and what's better to skip. A city with a young and growing population, like Ariel, creates steady demand for this category โ from baby clothes to strollers, high chairs, and developmental toys โ and parents often prefer to see and try the product in person before buying, unlike online shopping. For new businesses, this is a niche where personal service and professional knowledge still make a real difference against the big online retailers.
